Hebei invites GBA visitors to experience its winter charm

Hebei Province in northern China brought its winter tourism offerings to residents in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) at an event in Shenzhen on Nov. 8, aiming to strengthen cooperation with the GBA for the 2026 snow season.

Wang Rongli, deputy director of the Hebei Provincial Department of Culture and Tourism, described the GBA as a key and dynamic market. Hebei, home to venues of the Winter Olympics and rich winter tourism resources, offers ski resorts in Chongli, ice waterfalls in the Taihang Mountains, ancient Great Wall passes, hot springs, imperial palaces and gardens, folk traditions, and distinctive cuisine. Wang invited GBA residents to ski in Hebei and called for deeper cooperation in air travel and tourism, joint destination promotion, and visitor exchanges.

Hebei Province brings its winter tourism offerings to GBA visitors at an event in Shenzhen on Nov. 8. Photos from the organizers

Representatives from several Hebei cities, including Zhangjiakou, Chengde, Qinhuangdao, Cangzhou and Handan, presented their winter attractions, from ski resorts and imperial retreats to coastal sections of the Great Wall and historic sites. Hebei Airport Group highlighted direct flights between Zhangjiakou and Shenzhen, which can bring travelers from Shenzhen to Zhangjiakou in 3.5 hours. Discounted ski packages were also unveiled.

A matchmaking session brought together travel agencies, airlines and scenic-area operators. A market and photo exhibition showcased Hebei’s landscapes, creative products and travel routes. On the evening of Nov. 8, an innovative production of the Hebei Bangzi opera Zhong Kui was staged at Shenzhen Theater. Pop-up events featuring Hebei’s intangible cultural heritage are also planned for Shenzhen and Guangzhou. 

Creative cultural products from Hebei on display during the Nov. 8 event in Shenzhen.

Under the slogan “So Close, So Beautiful: Spend Your Weekend in Hebei,” the province has stepped up targeted marketing in key regions in recent years, promoting its ice and snow attractions, the Great Wall, ancient towns, hot springs and folk traditions. With direct flights now available, Hebei has refined its winter travel offerings for visitors from southern China and introduced a range of incentives. The province will continue to deepen exchanges with the GBA tourism industry and enrich its winter offerings.

Performances featuring Hebei culture and heritage staged during the Nov. 8 event in Shenzhen.