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Insta360 opens first flagship store in the US

Writer:   |  Editor: Lin Jiayi  |  From: Shenzhen Daily  |  Updated: 2026-09-24

Shenzhen-based camera maker Insta360 opened its first flagship store outside Asia on Sept. 19 at 1515 Broadway in New York’s Times Square. More than 1,000 people queued for the opening. The opening comes at an auspicious time for Insta360, which has just surpassed 10 million cameras shipped worldwide. According to IDC data, Insta360 accounted for 70% of global 360-degree camera shipments in the first quarter of 2026.


​Shenzhen-based camera maker Insta360 opened its first flagship store outside Asia on Sept. 19 at 1515 Broadway in New York’s Times Square. More than 1,000 people queued for the opening.