Shenzhen expo highlights cross-border e-commerce boom

The 2026 Shenzhen Cross-border E-commerce Exhibition, which runs through Friday at the Shenzhen World Exhibition and Convention Center in Bao’an District , occupies Halls 9–12 and brings together 1,500 exhibitors from around the world. The exhibition features four themed zones: Electronics and Electrical Appliances, Trendy Fashion, Sports and Leisure, and Home and Lifestyle. Exhibits span 14 categories, including beauty and personal care, hardware, building materials and home decor, consumer electronics, footwear, apparel, bags and luggage, festive supplies, food and beverages, household necessities, jewelry and stationery, health and wellness, pet supplies, sports and outdoor goods, and toys and trendy products.

A visitor (R) talks with a booth staffer during the 2026 Shenzhen Cross-border E-commerce Exhibition at the Shenzhen World Exhibition and Convention Center in Bao’an District on Thursday. Photos by Liu Xudong