Fair spotlights latest trends in foreign trade

A trendsetter in the cross-border e-commerce industry, the China (Shenzhen) Cross-Border E-Commerce Fair (CCBEC) is being held Wednesday through Friday at the Shenzhen World Exhibition & Convention Center in Bao'an District.

Covering 80,000 square meters, the exhibition brings together some 1,500 exhibitors across four themed halls, focusing on consumer electronics, fashion & lifestyle, sports & leisure, and home life products respectively.

The fair serves as a one-stop platform that gathers global exhibitors and buyers, offering industry insiders a comprehensive sourcing platform. During the event, over 100 fringe events, including forums and seminars, promise to bring new knowledge and practical business strategies to fairgoers. Here, industry leaders discuss emerging trends and share their insights.

Crowds are seen outside Halls 9–12 at the Shenzhen World Exhibition & Convention Center in Bao'an District on Wednesday.

This year's edition, the sixth since its inception, sees broader international participation, with exhibitors from nine countries and regions, reaching markets across Africa, Asia, Europe, North America, and Oceania.

Leading e-commerce platforms attend the fair, including Alibaba.com, AliExpress, Allegro, Amazon Global Selling, Daraz, DHGATE, eBay, SHEIN, Shopee and Lazada, among others.

Serving as a bridge between global sellers and buyers, the fair further engages with the domestic supply chain. This year, the show features pavilions from five distinctive Chinese industrial clusters, in Hebei, Hunan, Ningbo and Taizhou of Zhejiang, and Taizhou of Jiangsu. The companies from those regions bring hardware, building materials, home decorations, consumer electronics and household appliances.

Zhongshan, known for its lighting and home appliance manufacturing sector, has a booth showcasing all types of lamps.

Yuri Li from Voghion, an e-commerce platform that sells Chinese products to American and European markets, shares her insights at a forum session on Wednesday.

By grouping popular product categories and supporting services together, nine specialized zones help buyers source the right products more efficiently.

Six sessions of an e-commerce forum will share insights into various local market strategies, new rules and regulations of key platforms, AI and other tools that streamline business operations, as well as logistics solutions and tax advisory.

On the opening day, the fair also announced the winners of the CCBEC Awards in two categories: "Service Stars of the Year" and "Best-Selling Products of the Year." The award-winning products are displayed together in an area in Hall 11.

The fair was co-organized by Messe Frankfurt (Shenzhen), China Merchants Exhibition Management (Shenzhen), Shenzhen OCT Exhibition & Convention Management, and Beijing Talent International Exhibition.