'Spider-Man: Brand New Day' swings to a US$19.2 million IMAX opening weekend in China

IMAX China Holding, Inc. announced that Sony Pictures/Marvel’s“Spider-Man: Brand New Day” grossed more than 130 million yuan (US$19.2 million) at the IMAX box office in China today, delivering IMAX franchise records for both opening day and opening weekend. 

A poster of "Spider-Man: Brand New Day." File photo

The record-setting debut marks IMAX’s biggest opening day for a Hollywood release in China since “Avengers: Endgame” in 2019, while also establishing a new opening weekend record for a single-character superhero film. IMAX accounted for 16% of the film’s nationwide opening weekend box office with roughly 1% of total screens, delivering the highest IMAX index ever for the live action franchise.

The momentum was evident from the start, with IMAX midnight screenings generating more than 8.2 million yuan, representing 30% of the film’s nationwide midnight grosses. The strong demand translated into a new 2026 IMAX China midnight-screening record, and achieved the biggest-ever IMAX midnight-screening performance for both the “Spider-Man” franchise and a single-character superhero film.

“Congratulations to our partners at Sony Pictures and Marvel Studios on this phenomenal opening,” said Daniel Manwaring, CEO of IMAX China. “This landmark performance once again demonstrates IMAX’s unique ability to elevate great storytelling into must-see theatrical events, while underscoring the Chinese market’s enduring appetite for event cinema. This powerful opening further fuels our momentum through the rest of the summer season, backed by a strong content pipeline ahead.”

As “Spider-Man: Brand New Day” continues its run across IMAX theatres nationwide, Christopher Nolan’s “The Odyssey,”the world’s first feature film shot entirely with IMAX film cameras, will open in IMAX theatres across China on August 14, following nationwide previews from August 8. The IMAX summer lineup also includes “Kung Fu Soccer” and “All Wishes Come True!," currently playing in theatres, as well as the upcoming “The End of Oak Street."