Five IP pop-ups draw crowds at Uniwalk Shenzhen Qianhai

Uniwalk Shenzhen Qianhai in Bao’an District has launched its "Air Tour Holiday" campaign, bringing together pop-up exhibitions of five popular IPs: ZO&FRIENDS, YUY, LATESTART, XINADU, and POP BAKERY.  

The "Air Tour Holiday" campaign at Uniwalk Shenzhen Qianhai features pop-up exhibitions of five popular IPs. Photos courtesy of Uniwalk Shenzhen Qianhai

The exclusive ZO&FRIENDS exhibition at Galaxy Street on the shopping center's L1 will run through Nov. 1. The space features an immersive daisy cloud garden, a pop-up store and a selection of limited-edition IP merchandise. Global product debuts and more than 20 items are also available in limited quantities.

The ZO&FRIENDS exhibition at the shopping center's Galaxy Street on L1.

The popular IP YUY is making its South China debut at the L1 main atrium through Aug. 9. Designed in a soft, wind-inspired color palette, the installation creates a calming, feminine space. Shenzhen-exclusive merchandise is also on sale, making it a popular spot for photos and a relaxing shopping break.

The YUY pop-up store at the shopping center's main atrium on L1. 

The official licensed pop-up store for the global IP collection brand LATESTART has opened at Central Plaza on Level B1 and will run through Oct. 8. The venue recreates the atmosphere of the U.S. series Stranger Things with neon signs and signature installations that bring memorable scenes to life. A wide range of official merchandise is available, including clothing, backpacks, figurines and collectibles, offering fans an immersive, series-themed shopping experience.

The LATESTART pop-up store at the shopping center's Central Plaza on Level B1. 

XINADU, the trendy brand founded by Chinese singer Liu Yuxin, is showcasing its latest collection at the mall from today through Sunday. With music at its core and ethnic culture as its inspiration, the brand explores the relationship between people and time, as well as people and space, through a contemporary design language.

A poster for the XINADU pop-up exhibition.

Meanwhile, POP BAKERY’s THE MONSTERS-themed pop-up truck has rolled in and parked in front of Shake Shack on L1, operating until Oct. 31. The pop-up recreates the classic look of the THE MONSTERS series and offers limited-edition desserts and signature Twinkle Twinkle ice cream, combining photo-friendly displays with a unique food experience.

POP BAKERY’s THE MONSTERS-themed pop-up truck can be found in front of Shake Shack on the shopping center's L1.