Window of the World launches summer carnival

The Window of the World theme park has launched a summer carnival event, rolling out a major upgrade to its summer cultural and tourism experience until Aug. 30.

Centered on four themes — world cultures, a refreshing summer atmosphere, the park’s brand identity and beer culture — the scenic spot is stepping up efforts across five areas: music, live performances, interactive experiences, technology and themed settings. The move marks a deeper transformation from a traditional sightseeing attraction into an immersive destination.

A newly launched “Cheer and Beer Base” brings together craft beers from around the world and ice-cold draft beer. A beer competition will be held daily, with winners receiving surprise prizes.

The park has also introduced a new “World Performance Guide” — a performer-guide dressed in distinctive costumes who will lead visitors on timed routes through major stages and interactive spots. In addition to introducing cultures from different countries, the guide will also share hidden activities and special check-in surprises.

The WoW Music Carnival combines music performances with water-splashing activities. Photos courtesy of Window of the World

Another new highlight, the “WoW Music Carnival,” will feature live bands, energetic male and female dance groups, and splashy electronic dance music performances, along with four mystery guests. Covering pop, rap and EDM, the lineup will also include the park’s own international boy and girl groups and youthful performance teams, all making a collective debut.

A view of the newly launched 9037 Street immersive area within the theme park.

Meanwhile, the newly launched 9037 Street has upgraded the visitor experience with a mix of retail, performances, amusement and leisure photo spots. Visitors can watch shows, join interactive activities, take on check-in challenges, and earn limited-edition “World Player” IP cards and game coins that can be exchanged for gifts and exclusive merchandise.

In addition, the park’s revamped entertainment attraction “Dream Journey Around the World” is set to open this month. Featuring a 180-degree curved screen and a fully enclosed cabin, the ride will offer visitors an immersive experience.

Tourists watch the drone show presented at night.

During the summer holiday period, the drone show above the Eiffel Tower replica will become a regular feature, while drone formation performances by more than 1,000 drones will also appear at random times, adding a high-tech touch to the night-time experience.

Window of the World has also launched three-day unlimited-access tickets at 228 yuan (US$33.6) for adults and 118 yuan for children and seniors. Compared with the regular one-day full-price tickets of 220 yuan for adults and 110 yuan for children and seniors, visitors can enjoy three days of access for just 8 yuan more.