Chaohesuan NB

Freshippo’s discount community supermarket brand Chaohesuan NB has several stores across Shenzhen, marking the brand’s continued expansion into neighborhood retail.

The stores provide residents with another option for daily grocery shopping and household purchases, further enriching their “15-minute community living circle.” 

Shoppers at Chaohesuan NB in Guangming District.

Chaohesuan NB, formerly known as Freshippo NB, was rebranded in 2025 as a hard-discount supermarket chain focused on community and family consumption. The brand name emphasizes affordability and neighborhood-based services, with “NB” standing for “Neighbor Business.”

Leveraging Freshippo’s supply chain network, the retailer adopts a curated product strategy featuring around 1,500 high-frequency consumer goods across fresh produce, ready-to-eat food, ready-to-cook meals and frozen products. Freshippo-branded products account for nearly 60% of its merchandise.