New GBA food guide launched 2027

The 2027 Blue Bay GBA Food Guide, the second edition of an initiative dedicated to promoting premium cuisine and industrial growth in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), was officially unveiled at the recent Shenzhen Food & Beverage Industry Conference, hosted by the Shenzhen Cuisine Association.

Seizing the momentum of the upcoming APEC meetings and the Michelin Guide’s arrival in Shenzhen, this initiative aims to accelerate the rise of international high-end catering brands. The guide seeks to define Shenzhen’s culinary identity as a world-class, quality-driven destination. By positioning the food and beverage sector as a cultural bridge, the guide aims to help GBA brands expand their footprint while curating "culinary landmarks" that showcase the region’s heritage and unique flavors to global diners.

Finalists receive awards at the Second Shenzhen Chef God Championship. Photos courtesy of Shenzhen Cuisine Association

Highlights of the conference included two culinary competitions. In the Second Shenzhen Chef God Championship, eight finalists vied for the top honor in a contest designed to set new benchmarks for professional talent and creative expression. Ultimately, Yuan Zhigang from Shenzhen Shende Senior Technical School was crowned the "Shenzhen Chef God."

Judges evaluate entries at the 2026 Shenzhen Golden Chef TOP50 Table Setup Competition.

Meanwhile, the 2026 Shenzhen Golden Chef TOP50 Table Setup Competition focused on final dish presentations. With a focus on health-conscious concepts, commercial creativity, table design and regional representation, 64 professionals from across the city competed for recognition. Ten outstanding contestants were honored with the prestigious Shenzhen Golden Chef Diamond Award.

On-site, 40 high-quality brands from across China participated, including ingredients, beverages, seasonings, and catering services. Covering everything from food and drink to seasonings, the expo precisely addressed catering companies' needs, offering efficient, high-quality supply solutions to boost industry growth.

A forum featuring female entreprenuers in the F&B industry is held at the Shenzhen Food & Beverage Industry Conference. 

Scenes from the Shenzhen Food & Beverage Industry Conference. 

The conference also featured keynote speeches and pioneer dialogues, drawing more than 600 attendees, including industry association leaders from across the country, distinguished guests, and member representatives.