Dongyang in Zhejiang promotes tourism in Shenzhen

A cultural tourism symposium and a series of flash-mob events showcasing the rich cultural heritage and distinctive film, television, and cultural tourism appeal of Dongyang, eastern China's Zhejiang Province, were held in Shenzhen on April 20.

More than 30 representatives from the Dongyang hometown associations in Hong Kong and Macao, as well as travel agency partners and representatives of local culture and tourism enterprises from Shenzhen, Hong Kong, and Macao, attended the symposium.

Representatives from Dongyang hometown associations in Hong Kong and Macao, local travel agencies, and culture and tourism enterprises hold in-depth cooperation discussions at the symposium. Chang Zhipeng

Zhou Zhiyong, deputy director of the Dongyang Municipal Bureau of Culture, Radio, Television, Tourism and Sports, systematically introduced Dongyang’s tourism resources and unique appeal across the city. He said Dongyang is currently making all-out efforts to build a tourism brand centered on immersive experiences at Hengdian World Studios, while continuously enriching its offerings in film and television experiences, intangible cultural heritage study tours, health and wellness vacations, and more.

NPCs from Hengdian World Studios interact with residents at Dongmen Pedestrian Street in Luohu District. File photo

On the same day, Dongyang also held a series of flash-mob events at the Futian Checkpoint, Nantou Ancient City, UpperHills, and Dongmen Pedestrian Street, covering border crossing points, historic cultural districts, commercial complexes, and landmark urban business areas, and reaching local residents, tourists, and inbound visitors.

At each stop, the all-star NPC lineup from Hengdian World Studios launched the event with an energetic warm-up performance themed “Let’s Go, Hengdian!”, immediately creating a lively atmosphere. A series of beloved classic Chinese film and television characters made striking appearances one after another, vividly recreating iconic scenes and allowing the audience to experience firsthand the great popularity and appeal of Hengdian’s NPC performances.

Wuju Opera, Dongyang’s traditional intangible cultural heritage, also made a dazzling appearance. Professional performers from the Dongyang Wuju Opera Inheritance Center delivered an impressive rendition of the classic excerpt “The Golden Monkey Offers Blessings,” earning rounds of applause and praise from the audience for their polished technique and expressive performance.

Dongyang-themed delicacies and cultural and creative souvenirs were also handed out on site, and many residents and visitors stopped to take photos, immersing themselves in Dongyang’s rich cultural heritage and diverse tourism appeal.