Shenzhen Metro rebrands property arm to improve urban services

Shenzhen Metro Group officially renamed its property service arm to Shenzhen Metro Group Urban Services Co. at an inauguration ceremony held at its headquarters in Futian District today.

The rebranding marks a strategic evolution for the group, transitioning from traditional property management to a modern, comprehensive urban services model. This shift aims to leverage state-owned enterprise resources to support Shenzhen’s goals of becoming a more livable, resilient, and smart city.

Robot cleaners are now operational at Shenzhen North Station. Photos courtesy of Shenzhen Metro

Established in 2006 alongside the city's rail transit network, Shenzhen Metro Group Urban Services has grown significantly over the past two decades. Its service portfolio has expanded from an initial 400,000 square meters to a vast 18.9 million square meters.

Diverse businesses such as cultural and sports services are provided by Shenzhen Metro Urban Services.

During the 14th Five-Year Plan period, Shenzhen Metro Group Urban Services has integrated diverse businesses such as culture, sports, catering, property management, energy operations and maintenance, and emergency safety response to create a specialized urban service ecosystem.

As a key extension of the group's "Rail +Business" strategy, Shenzhen Metro Group Urban Services’ new cultural and sports brands serve as a model for maximizing public space efficiency and upgrading public service quality in megacities.