Lingerie Expo draws over 1,200 global and domestic exhibitors

Video and photos by Sun Yuchen

More than 1,200 domestic and international lingerie brands gathered for the 21st China (Shenzhen) International Brand Lingerie Exhibition, held from Wednesday to Friday at the Shenzhen Convention and Exhibition Center in Futian District.

Supported by the Ministry of Commerce, this annual event ranks among Shenzhen’s top ten branded trade shows. Alongside the main exhibition, a diverse program of fashion shows, industry summits, and business matchmaking sessions provided valuable opportunities for networking and collaboration.

According to the White Paper on Chinese Women’s Lingerie published by Metropolitan Beauty, a leading Chinese lingerie brand, Chinese lingerie market is projected to reach 495.3 billion yuan (US$71.7 billion) by 2030.