Insta360 flagship store

Shoppers gather at Insta360’s flagship store at Shenzhen Uniwalk Qianhai. Photos from Bao’an Daily

Insta360’s flagship store at the Shenzhen Uniwalk Qianhai shopping mall serves as the Shenzhen company’s most extensive offline experience center, showcasing its broadest range of products, services and hands-on experiences. Highlights include China’s first inverted-mirror micro-model, 360-degree panoramic recreations of usage scenarios such as cycling and skiing, and the industry’s first panoramic test-flight zone.

Inside the flagship, Insta360 has translated its “Think Bold” ethos into immersive retail design. A giant spherical installation at the entrance symbolizes panoramic imaging, while a naked-eye 3D screen presents brand content in an immersive way. The industry’s first indoor panoramic test-flight zone lets customers try drone flight on site — a feature that drew excited reactions from shoppers who had long followed the brand’s drones.

Shoppers take selfies at Insta360’s flagship store at Shenzhen Uniwalk Qianhai.

The store also rolled out a full “sales + service” model: after-sales checks can be completed in the shop and devices can be replaced within minutes, creating a closed loop from experience to purchase to service. Li indicated the company will accelerate similar store formats so after-sales care becomes as convenient as buying a product.

Venue: Insta360, Shenzhen Uniwalk Qianhai (深圳前海壹方城影石旗舰店)

Metro: Line 5 to Baohua Station (宝华站), Exit B2