Shenzhen metro showcases cultural and creative products at the 14th Suzhou Cultural Expo

The 14th Suzhou Creative and Design Cultural Industry Expo recently opened at the Center. This expo featured a special exhibition area which called the metro cultural and creative assembly bringing together cultural products from metro systems in eight cities across China, including Beijing, Chongqing, Hangzhou, and Shenzhen. With a wide range of distinctive cultural offerings, Shenzhen Metro Group presented its urban vitality and metro culture through rail-themed IP products.

近日，第十四届苏州文化创意设计产业交易博览会在苏州国际博览中心启幕。本届文博会创新打造“地铁文创集结号”特色展区，汇集北京、重庆、杭州、深圳等全国8座城市地铁文创集中参展，深圳地铁携多款特色文创产品亮相，以轨道IP传递深圳城市活力与地铁文化。

The booth of shenzhen Metro Group showcases cultural and creative products at the 14th Suzhou Cultural Expo. Courtesy of Shenzhen Metro

In this exhibition, Shenzhen Metro showcased two core cultural products, the plush fridge magnets shaped like cute trains and wooden three-dimensional fridge magnets featuring multiple metro lines. The plush magnets are modeled after Shenzhen's first-generation metro trains, with a soft and adorable design that recreates the city's early metro memories. The wooden magnets cover Lines 3, 7, 11, and 12, integrating each line with the cityscapes along its route by capturing the charm of Shenzhen Bay within these small cultural creations allowing visitors to appreciate the story of the city's rail transit and urban development through them.

本次参展，深圳地铁重点展出Q版列车毛绒冰箱贴、多线路木质立体冰箱贴两大核心文创产品。Q版列车毛绒冰箱贴以深圳初代地铁列车为原型，软萌可爱，还原深圳地铁初代运营记忆。木质立体冰箱贴覆盖3号线、7号线、11号线、12 号线，将各条地铁线路、沿线城市风光融合绘制，把深圳湾区风貌浓缩于方寸文创之中，让观众通过文创读懂深圳轨道交通与城市发展故事。

Leveraging the Suzhou Expo platform, Shenzhen Metro used cultural products as a  medium to showcase its achievements in metro IP development and build a  bridge for cross-city metro culture exchanges. Many visitors stopped to take photos, experiencing up close the design philosophy behind Shenzhen  Metro's cultural products and perceiving the city's modern urban character through these small creations, thereby promoting the regional spread of both rail culture and city culture.

借助苏州文博会平台，深圳地铁以文创为载体，对外展示深圳地铁IP开发成果，搭建跨城市地铁文化交流桥梁。现场不少观众驻足打卡，近距离感受深圳地铁文创设计理念，通过小小的文创产品感知深圳现代化都市气质，实现轨道文化、城市文化跨区域传播。